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    6 Surefire Tips to Boost Your Social Media Presence

    Tip #1: Create a complete profile

    There are a couple of reasons to have a complete profile. First, a complete profile provides information to customers about a company’s practices and any products or services they offer. Secondly, a comprehensive profile gets listed on a search engine index which means increased visibility for a website. Website owners should optimize their social network profile for better placement on an index.

    Tip #2: Continue to add “friends / followers”

    Adding friends and followers continuously is a must do because it increases an online business’s visibility on the social network. When a company has more traffic flowing to a social network profile page, the business ultimately receives more visibility on the search engines. The whole concept of promotional marketing is to get in front of consumers and make them aware that a business exists.

    Tip #3: Provide relevant content

    Consumers connect with a business online because they want to be updated about the products and services offered. For example, information about sales events, discounts and contests are terrific incentives that attract consumers. For example, businesses using Twitter can include links to informational articles, store coupons, and sales pages.

    Tip #4: Have consistent activity

    A business’s marketing objectives should include consistent activity on the social network. A Fan Page or Twitter profile is a business’s portal for interaction with consumers.

    Tip #5: Maintain a professional image

    Doing the little things such as responding quickly to posts submitted by consumers or saying “thank you for visiting” go a long way in establishing a loyal customer base. Additionally, maintaining a professional image when posting lets consumers know that you treat your business like a business.

    Tip #6: Set goals for each social network in use

    Goals are benchmarks for advertising strategies and should be monitored using web analytics. When using Twitter, set goals for the number of followers acquired. On Facebook, set goals for the level of interaction with customers. These are examples of information that website owners should know so they can determine whether marketing objectives have been met or not.

Link Baiting Techniques

With link baiting there are essentially 5 types of “hooks” or pages built to encourage links. They are: News, Contrary, Attack, Resource and Humor.

News Hook

A News hook is one where you report on industry news. But it’s not just a rehashing of someone else’s post. It should be unique – either a scoop that no one else has caught, or it could even be a summary of various viewpoints. A news hook could also be comprised of a story you have proved to be false.

Contrary Hook

Contrary hooks are when you contradict what someone else says. It should be someone prominent in the industry and it should be controversial.

Attack Hook

Attack hooks take the contrary hooks a step further, by launching personal attacks on people taking the debunking of theories to the next level.

Resource Hook

A Resource hook is more of an informational page. It’s one that aggregates a bunch of information and distills it for visitors.
For example, a site which talks about all the attractions to be found in a give city could be using a resource hook.

Humor Hook

Finally is a Humor hook. With this link bait you post jokes, funny stories, weird or funny pictures that you’ve found or anything else that will warrant a review from others and hopefully a link.

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