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    6 Surefire Tips to Boost Your Social Media Presence

    Tip #1: Create a complete profile

    There are a couple of reasons to have a complete profile. First, a complete profile provides information to customers about a company’s practices and any products or services they offer. Secondly, a comprehensive profile gets listed on a search engine index which means increased visibility for a website. Website owners should optimize their social network profile for better placement on an index.

    Tip #2: Continue to add “friends / followers”

    Adding friends and followers continuously is a must do because it increases an online business’s visibility on the social network. When a company has more traffic flowing to a social network profile page, the business ultimately receives more visibility on the search engines. The whole concept of promotional marketing is to get in front of consumers and make them aware that a business exists.

    Tip #3: Provide relevant content

    Consumers connect with a business online because they want to be updated about the products and services offered. For example, information about sales events, discounts and contests are terrific incentives that attract consumers. For example, businesses using Twitter can include links to informational articles, store coupons, and sales pages.

    Tip #4: Have consistent activity

    A business’s marketing objectives should include consistent activity on the social network. A Fan Page or Twitter profile is a business’s portal for interaction with consumers.

    Tip #5: Maintain a professional image

    Doing the little things such as responding quickly to posts submitted by consumers or saying “thank you for visiting” go a long way in establishing a loyal customer base. Additionally, maintaining a professional image when posting lets consumers know that you treat your business like a business.

    Tip #6: Set goals for each social network in use

    Goals are benchmarks for advertising strategies and should be monitored using web analytics. When using Twitter, set goals for the number of followers acquired. On Facebook, set goals for the level of interaction with customers. These are examples of information that website owners should know so they can determine whether marketing objectives have been met or not.

Four Important Considerations Before Deciding to Outsource SEO

Some businesses, particularly those that are not well-versed in the economics and strategies behind search marketing, view their SEO work as something that can be passed to internet marketing specialists or the nearest company that offers search engine optimization services. Sometimes, it is a good idea – businesses can optimize their time to focus on what they do best, while someone else worries about their search marketing strategies and search engine presence. However, sometimes businesses end up with something other than what they bargained for.

From PR disasters to being labeled as a spammer, there is a lot that can go wrong when online business owners go about their search marketing efforts with the wrong strategy. While some businesses are best off outsourcing their SEO efforts, others – particularly online companies – are often put in a more secure position by handling their search marketing strategies in-house.

Consider Factors when Outsourcing Your SEO ProcessThese four reasons should convince online business owners that in-house search marketing is not always a bad idea. While outsourcing SEO to internet marketing specialists and consultants can be valuable and incredibly convenient from time to time, it indeed should not be something that is always prioritized. When it can’t be avoided, though, there are a number of things to consider to choose the right search marketing company.

1. Bad Links for SEO Can Often Mean Bad PR

There is such a thing as having too many links, especially when most of them are not high-value. For authority websites looking to boost their search engine rankings, the best strategy is not to generate as many links as possible, but to ensure that only the highest quality links are received and online presences are maximized. Some unscrupulous internet marketing specialists and search engine marketing companies can end up putting an online business’ links in bad places, leaving the online entrepreneur with a PR meltdown if someone influential catches one of them.

2. Some Search Engine Optimization Services Don’t Consider Branding

No online entrepreneur wants their business to become known as a comment spammer. Some internet marketing specialists and search engine optimization consultants, particularly those that operate relatively shady services, tend to spam links indiscriminately with no real regard for the quality of brand-value. Whenever online entrepreneurs decide to outsource SEO, they should make sure that they view examples of work completed for previous clients – search marketing companies that know what they are talking about will be happy to let potential clients see links that they have generated in the past.

3. Some Search Engine Optimization Firms Outsource Themselves

There is no point paying full price for search engine optimization services when work is effectively being outsourced to the most cost-effective provider afterward. While many internet marketing specialists and SEO consultants present themselves very professionally, some will take any chance possible to keep costs down, minimize their direct workload, and use cheap labor to their advantage. If online entrepreneurs want to outsource to freelancers, it is best to do it directly to save money.

4. Basic SEO is Not That Difficult

If an online business website does not exist in an ultra-competitive niche, its owners can probably rank fairly well without the help of internet marketing specialists or a professional search engine optimization service. Using free tools that almost anyone can access, it is simple to scan competitors’ inbound links, work out how valuable their website rank is, and develop a strategy to overtake them in the search rankings. Before online entrepreneurs shell out cash for an external search engine optimization expert, they should look at what is going on in their niches. If websites can easily be pushed out of the rankings, they can easily go ahead and do it themselves.

Deciding to outsource SEO work to internet marketing specialists and consultants can be a very good move for an online business. However, the four factors above should be considered in order to choose the right search engine optimization company for the job.

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