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    6 Surefire Tips to Boost Your Social Media Presence

    Tip #1: Create a complete profile

    There are a couple of reasons to have a complete profile. First, a complete profile provides information to customers about a company’s practices and any products or services they offer. Secondly, a comprehensive profile gets listed on a search engine index which means increased visibility for a website. Website owners should optimize their social network profile for better placement on an index.

    Tip #2: Continue to add “friends / followers”

    Adding friends and followers continuously is a must do because it increases an online business’s visibility on the social network. When a company has more traffic flowing to a social network profile page, the business ultimately receives more visibility on the search engines. The whole concept of promotional marketing is to get in front of consumers and make them aware that a business exists.

    Tip #3: Provide relevant content

    Consumers connect with a business online because they want to be updated about the products and services offered. For example, information about sales events, discounts and contests are terrific incentives that attract consumers. For example, businesses using Twitter can include links to informational articles, store coupons, and sales pages.

    Tip #4: Have consistent activity

    A business’s marketing objectives should include consistent activity on the social network. A Fan Page or Twitter profile is a business’s portal for interaction with consumers.

    Tip #5: Maintain a professional image

    Doing the little things such as responding quickly to posts submitted by consumers or saying “thank you for visiting” go a long way in establishing a loyal customer base. Additionally, maintaining a professional image when posting lets consumers know that you treat your business like a business.

    Tip #6: Set goals for each social network in use

    Goals are benchmarks for advertising strategies and should be monitored using web analytics. When using Twitter, set goals for the number of followers acquired. On Facebook, set goals for the level of interaction with customers. These are examples of information that website owners should know so they can determine whether marketing objectives have been met or not.

Consumers Still Switch Off to Marketing Messages Online

It’s now fairly well accepted that simply broadcasting marketing messages using email, social media – or other channels for that matter – is no longer the best way to get your point across and build strong relationships with customers. It’s not like this has ever really been the case, but brands can’t get away with it anymore since consumers have come to expect so much more when interacting with the companies they love.

Online marketing messages need to be streamlined to hit the targetHowever, according to the results of a new study from ExactTarget and CoTweet, it seems that for all of the proclamations of the social media bubble about ‘new ways of thinking,’ many businesses are still stuck in their ways. Or, at the very least, that consumers aren’t seeing the benefits of a more subtle approach to conversing online.

According to the survey, over 90 percent of consumers have unfollowed, unfriended or unsubscribed from communication with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages.

Unsurprisingly this is supported by the fact that 77 percent of over 1,500 consumers asked admitted to being more cautious about providing their email address to companies in comparison to last year. A further 71 percent said that they were also more selective about ‘liking’ a company on Facebook as well.

Drilling down deeper into Facebook activity specifically, 51 percent of consumers expect that a ‘like’ will result in marketing communications from brands while 40 percent don’t believe it should. As a result, a huge 81 percent have either ‘unliked’ or removed a company’s posts from their Facebook news feed.

Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Groups, said that although people remain willing to interact with brands online, this is often taken for granted. “Consumers understand now more than ever that they are in control of marketers’ messages and will punish irrelevant, voluminous or boring messages by cutting off marketers means of direct communication.”

We’ve said many times that there are a few companies who ‘get it’ when it comes to the two-way nature of building rapport with people online, and many more than that don’t even know where to start (a sentiment that’s mirrored by Meanwhile’s Philip Sheldrake in his upcoming book, The Business of Influence). Because of this, the results of this survey are less than surprising but can be interpreted in different ways. Either brand just isn’t responding to the new expectations of consumers, a few bad eggs spoil it for everyone or that there’s still a need to educate.

For PRs, this doesn’t mean working independently, as the skills required to assist a client with their search or email strategy rarely sit naturally within the communications basket. But instead, working with specialists in various fields while helping to retain consistency throughout the overall marketing strategy. That’s where the opportunity lies.

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