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    6 Surefire Tips to Boost Your Social Media Presence

    Tip #1: Create a complete profile

    There are a couple of reasons to have a complete profile. First, a complete profile provides information to customers about a company’s practices and any products or services they offer. Secondly, a comprehensive profile gets listed on a search engine index which means increased visibility for a website. Website owners should optimize their social network profile for better placement on an index.

    Tip #2: Continue to add “friends / followers”

    Adding friends and followers continuously is a must do because it increases an online business’s visibility on the social network. When a company has more traffic flowing to a social network profile page, the business ultimately receives more visibility on the search engines. The whole concept of promotional marketing is to get in front of consumers and make them aware that a business exists.

    Tip #3: Provide relevant content

    Consumers connect with a business online because they want to be updated about the products and services offered. For example, information about sales events, discounts and contests are terrific incentives that attract consumers. For example, businesses using Twitter can include links to informational articles, store coupons, and sales pages.

    Tip #4: Have consistent activity

    A business’s marketing objectives should include consistent activity on the social network. A Fan Page or Twitter profile is a business’s portal for interaction with consumers.

    Tip #5: Maintain a professional image

    Doing the little things such as responding quickly to posts submitted by consumers or saying “thank you for visiting” go a long way in establishing a loyal customer base. Additionally, maintaining a professional image when posting lets consumers know that you treat your business like a business.

    Tip #6: Set goals for each social network in use

    Goals are benchmarks for advertising strategies and should be monitored using web analytics. When using Twitter, set goals for the number of followers acquired. On Facebook, set goals for the level of interaction with customers. These are examples of information that website owners should know so they can determine whether marketing objectives have been met or not.

Beyond SEO – What’s the Next Step?

As search engine optimization (SEO) becomes an increasingly competitive and saturated market, there is pressure on marketing activities to stand out from the crowd. Using SEO to enhance email marketing campaigns can optimize performance and therefore increase overall profits for a business, improving conversion rates and customer engagement.

But in an environment where companies send broadcast emails to their entire mailing list on a consistent footing, consumers have become desensitized by extremely random SEO email campaigns.

Emails will soon squander their influence as customers become more and more perturbed by off-base content and timing from unscrupulous practitioners. A large amount of email marketing operations also found wanting of the ‘personal touch,’ so both first-time audience and more loyal customers will receive less-than-tailored information. A leveled move toward building brand loyalty is the best way to avoid damaging your company’s relationship with its customers.

Email marketing vs SEOBroadcast mailing is a quick and cheap solution, but when emails are being spread on a “confetti” basis, there is a good chance that they will remain unread, be deleted or even worse, be unsubscribed. Companies seem to work with the philosophy that if they send out enough emails, a percentage of these will lead to sales, when in fact they could be doing more harm than good by frustrating and annoying their recipients.

If done accurately, more relevant and targeted email campaigns can increase a business’s net profits by an average of eighteen times more than just using a broadcast mailing approach to potential customers (according to one of Jupiter research’s reports, 10 Quick Wins for Email Marketing).

To optimize the potential of an email marketing campaign, it is important first to clearly identify and classify visitors to your site by monitoring their behavior. You can take a snapshot of the choices a visitor has made and store this customer data in a format that is easy to utilize. This means that it is now possible to begin communication, ensuring that the information is relevant to the individual and the contact is time appropriate. It is important to remember that once you have begun communicating with the visitor, it is vital to maintain this relationship and react to their changing interests.

In order to create an ongoing relationship with your customers, it is critical that the right information is monitored and used correctly. It is also imperative to make unsubscribing or opting out of unwanted emails an easy process. This will avoid the damage to the brand if customers who aren’t interested still think you care enough to give them the choice. Managing the cascading flow of relevant and timely information from site visitors can mean the difference between a successful and a wasted email campaign. Like any CRM campaign, it is important to demonstrate that you know and understand your customers so that they see all aspects of your company in a positive light and keep you front of mind.

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