Link Building Wiki by TextLinkBrokers.com
From Link Building Wiki
Welcome to TextLinkBrokers' Link Building Wiki. The Link Building wiki provides up-to-date information on the best link building practices, websites, and news. TextLinkBrokers is one of the oldest link building companies helping thousands of webmasters to rank better since 2003.
This Wiki can be reached directly through the URL LinkBuildingWiki.com. The main goal of this wiki is to provide a central repository for all information related to link building.
In order to prevent spam this wiki is only editable by admins. If you are interested in helping contribute to the link building wiki, please contact Jarrod@textlinkbrokers.com. We would be happy to give credit(promotion) to authors who actively contribute.
Link Building Wiki Introduction
Link building is a pretty general term used to describe anything you do to build links to a website. There are two primary reasons to build links; Direct Click-Through Traffic, and Search Engine Optimization (SEO). On this site we are focused on the Search Engine Optimization aspect of link building. While the goal of most search engine optimization campaigns is to build traffic, the goal of SEO based link building is higher rankings.
This is important to keep in mind. There are some links that are good for traffic, there are some good for SEO, and there are some good for both. Links that provide both traffic and a rankings boost in the search engines are obviously great, but it is important to realize that just because a link gets good traffic, it doesnt mean that it is good for SEO.
Link Building - Terms and Definitions
Search Engine Blogs
Link Building and Related Articles
Top Link Building Articles
Link Buying Guide - Link Building Strategies & Tips (Published January 1, 2011)
Is Your Anchor Text Strategy Hurting or Helping Your Search Engine Rankings - Information on how to properly optimize the anchor text of your links. (Published December 15th, 2010)
Link Valuations Guide - Some tips on how to properly valuate a link (Published September 22, 2010)
21 advanced link building strategies - Here is a non-numbered list of different link building strategies. (Published February 27, 2011)
Deep Link Building Strategies (Published June 29, 2010)
To Buy Links or Not to Buy - That is the Question (Published by Merle's Cyber Promotions)
How to Get More Link Juice - Here is an article with good visuals to help you learn how to gain more link juice. (Published July 15, 2010)
Links Are Good for Business (Published by Scottie Claiborne)
Link Building Q/A with Industry Experts, 2010 - Hear what industry experts have to say about link building. (Published July 7, 2010)
One Way Link Building Secures Long Term Ranking Results (Published by Daria Goetsch)
Rand Fishkin Bought Links and they worked - Here is an article that includes a 3 experiment video hosted by Rand Fishkin. (Published June 24th, 2010)
The Importance of Building a Natural Link Profile - Website link building is essential to getting found in SERP's, here are good tips to make it look natural. (Published July 18, 2010)
How to Balance Link Diversity, Velocity and Volume - Learn ranking factors and how to manage your websites links. (Published March 13, 2008)
Google Algorithm Update Articles
History of Google PageRank Updates - Article tracks PR updates back to year 2000. (Published 2011)
Google Panda Farmer Update - Detailed article on what the Panda update with details on how to track information and update your website. (Published March 10, 2011)
Google Announces User Generated Filters for Unwanted Search Results - Now internet users can filter their search results using this cool new feature. (Published March 11, 2011)
Finding Higher Quality Sites in Search - Changes made to search algorithm to provide searchers with what they are actually searching for. (Published February 24, 2011)
Google Search and Search Engine Spam - Here is a post on Googles Official Blog that speaks in detail about webspam and what action is being taken. (Published January 21, 2011)
Google Pagerank Update October 2010 Explained - . (Published October 2010)
Treating Customers Poorly is Bad for Business - Algorithm Update - Algo update due to NY eye glasses merchant was rude to customers that incited them to review his company more often online. (Published Dec 1, 2010)
Google May / June PageRank Update - May of 2009 Google began updating their toolbar PR. (Published June 25, 2009)
PageRank Update Dec 32, 2008 - Confirmation tweet by Matt Cutts on Google PR update. (Published December 31, 2008)
Link Bait & Viral Content Link Building Articles
17 Ways to Increase Links to Your Link Bait Content - Entice online users to link to your companies web content. (Published by Garrett French)
22 Link Bait Headlines Anyone Can Use - Here are some great starter ideas to get the link bait ball rolling. (Published March 11, 2010)
The ELements to Create Link Bait Success - Very informational article that still holds true today for link bait. (Published September 23, 2009)
Link Building vs Content Promotion for Links - How link building and content promotion work together to create more backlinks. (Published August 2008)
Link Bait Tips - 3 Good and 3 Bad (Published February 24th, 2010)
Guest Blogging and Social Media Link Building Articles
Eight 2011 Link Building, SEO, PPC and Social Media Resolutions to Make (Published on January 3, 2011)
Twitter and Facebook Affect Google and Bing Search Rankings (Published December 7, 2010)
65 Great Social Media Infographics - Here are 65 great social media infographics. (Published January 30, 2011)
How Social Media Can Assist Link Building Campaigns - Good visual article that references how social media can assist in your link building campaign. (Published November 16, 2010)
29 Ways to Find Guest Blog Opportunties - Use unique search terms to find places to guest post. (Published November 24, 2010)
Article Marketing vs Guest Blogging - The comparison betweet articles and guest posts. (Published October 2010)
Guest Blogging Guide - This article touches on why to guest blog, where to start and how to move about the process. (Published by PiggyBankPie)
Archived Link Building Articles
101 Ways to Build Link Popularity - Aaron Wall and Andy Hagans team up to provide a list to help your websites linking campaign. (Published August 16, 2006)
A Link Is A Reference And What It Is For Us - Just how valuable are some links to you? (Published on 11-17-2006)
The Effects of Bad Neighborhood Links on Your Web Site Rankings - How linking to (and from) bad neighborhoods may affect your rankings (Published on November 15, 2006)
5 Facts on Link Building - A good article if you are new to link building (Published on 06-15-2006)
Website designers want searches to work for free - A couple things to point out. First this is USA Today talking about search but more importantly it's an article with interviews of people in the industry all saying the same thing - if you want good rankings you need links (Published June 14, 2006)
No-one links to the linkers - An interesting take on why bloggers need to post original content: Because people don't link to sites that merely post links (Published June 10, 2006)
Link Building Guide - Great guide for link building (Published June 5, 2006)
Natural Link Acquisition - Oilman's take on link building. Tip - it must appear natural (Posted on 12-01-2005).
Link Baiting - An article about link baiting (Published on 02-13-2006).
Too Many Links? - Has links to some very good podcasts on link building (Published on 03-09-2006).
Article on Link co-citation - How link co-citation can affect your SEO (and link building) efforts (Published on 03-15-2006).
Proper Link Requests - Providing suggestions for email subject lines that get noticed and get responses (Published on 04-05-2006).
I Am Not a Link Communist - Great article from Todd Malicoat of Stuntdubl.com (Published on 04-06-2006).
E-Zine Article - Tips for building inbound links (Published 04-17-2006).
How to Get the Links You Need - Doing the Math on Link Building - Yet another great article by Stuntdubl. Maybe you don't need as many links as you think? (Published on 05-10-2006).
The 5 minute Link Value Test - 6 Link Quality Indicators - Some common ways to find the value of links from Stuntdubl (Published on 05-10-2006).
Preventing Link Popularity Leakage - Not strictly link building however it does show how to maximize your link popularity inheritance from the home page (Published on 05-10-2006).
News.com Article Discusses new laws which, among other things, may hold site owners legally (and likely criminally) responsible for outgoing links (Published on 05-16-2006).
Thinking (a lot) about linking - A good article that touches on many aspects of how site interlinking works (Published on 05-30-2006).
E-Zine Article - Link Building Article (Published 05-30-2006).
Nofollow No Good - Jeremy Zawodny raises some interesting points about the effectivness (or lack thereof) of the nofollow attribute (Published 05-30-2006)
Link Development Tools - A great one-stop-shop for a variety of link building tools, tips and tricks (Published on 07-25-2005).
Web Links from the Search Engine's Perspective - Barry Swartz aka Rusty Brick provides his ideas on link building (Published on 11-04-2004).
Link Building - Tools
On its own, link-building is an effort-consuming, repetitive task. Also, there are several grey areas which need to be clarified for beginners and experienced search engine marketers alike.
The following collection of resources will go a long way towards arming you with the right knowledge about link building, and will give you the right tools to really boost your search engine rankings.
OpenSiteExplorer - A popular choice for analyzing backlinks. OSE has its on crawl data and doesnt rely on other backlink sources such as Yahoo Site Explorer, which only shows limited Data.
MajesticSEO - Another popular choice for analyzing backlinks. Majestic has its own crawl data.
Arelis - One of the oldest link building software out there.
SEO Elite- A great tool for doing inbound link analysis and also for finding link partners.
Zeus - Another popular link analysis and link partner finding tool.
Optlink - One of the original Backlink analysis tools
Yahoo Site Explorer - Allows users to check incoming links to websites and specific pages.
Rank Checking/Tracking Tools
Advanced Web Rankings - Windows based software for checking rankings. One of the most fully featured on the market
Rank Tracker by Link-Assistant - Another popular Windows based rank tracker.
Pagerank Lookup/PageRank Tools
PrProwler - Prprowler is another really great link analysis tool. Allows you to quickly analyze, collect info, and sort backlinks from your competitors and from analysis of top ranked sites for particular keywords.
Class C Tools
WebrankInfo Class C checker - Allows you to check if some sites are hosted on the same Class C IP Range.
Keyword Research and Management Tools
KeywordSpy Very popular tool for researching keywords. They maintain a huge database of millions of keywords and track where websites rank for those keywords. Great for competitive research.
SEMRush Similar to KeywordSpy and just as popular.
SpyFu Similar to KeywordSpy and SEMrush but not as popualar
Wordstream Keyword Management Online tool that helps you research and organize your keywords. Great for SEO/SEM companies that deal with lots of keyword lists. Helps with keyword discovery, keyword grouping, keyword organization, keyword analytics, search marketing work flow, with the ability to act on keyword data for PPC and SEO.
Keyword Search Volumes - Provides keyword data using Wordtracker and Google search results.
Word Tracker - Probably one of the oldest and most well known keyword research tools. Requires paid subscription
SearchStatus Plugin - SearchStatus gives you Pagerank, Alexa, Compete right in the status bar of firefox, it also provides links to find backlinks and other stats for a domain/page in Google, Yahoo, MSN.
SEOBook's SEO for Firefox A great plugin that allows you to see a ton of data about sites inside of Google or Yahoo Search.
RankQuest SEO Toolbar - Toolbar provides you quick access to more than 25 intuitive SEO tools.
SEO Keyword Competition Research - Gives you backlinks number, indexed pages, keyword occurences on the page, page rank and more.
SEO Tools - Collection of useful SEO Tools
SEOpen - Provides some basic tools to help with search engine optimization and link building.
SEO Bar - Another SEO Toolbar.
a4seo - Use to examine a site's backlinks.
FireBug - Tool used to pick apart web page coding.
NoDoFollow - Highlights no-follow links pink to easily determine what is follow and what is no-follow.
These are sites that list link building tools
Link Building - Patents, Research Papers, and Algorithms
These are some of the best papers published by students, individuals and employees of major search engines.
The Anatomy of a large-scale hypertextual Web search engine - The definitive paper on how Google works (pdf)
Who Links to Whom: Mining Linkage between Web Sites (pdf) - From Google Labs
Improved Algorithms for Topic Distillation in a Hyperlinked Environment (1998) (pdf) - From CiteSeer (Penn State)
Efficient Identification of Web Communities (2000) (pdf) - Discusses using links to find communities of sites
Microsoft Research Paper - How Microsoft may begin to segment pages - could impact link building efforts in the future..
Block Level Link Analysis (pdf) - Analyzing links at a larger level than on a link by link basis
Exploiting the Hierarchal Structure for Link Analysis (pdf) - Using the web's natural hierarchy to analyze link patterns
Link Fusion: A Unified Link Analysis Framework for Multi-Type Interrelated Data Objects - Understanding different links and how to use them
Fast Parallel PageRank (pdf) - A new method for improving PageRank calculations
Link Building - Techniques
link baiting refers to baiting people to link to your site through several different methods.
There are many different techniques for building one way links including:
While article writing is sometimes referred to as link baiting, in reality it serves a dual purpose.
Link Building/SEO - Guides and Books
The following books cover link building in one way or another.
SEO Book - A great General SEO book that covers linking as well
Amazon Link - Marketing Through Search Optimization: How to be found on the web (Paperback) by Alex Michael, Ben Salter 2003 - 264 pages
Amazon Link - Search Engine Visibility (Paperback) by Shari Thurow 2002 - 320 pages
Amazon Link - Speed Up Your Site: Web Site Optimization (Paperback) by Andrew B King - 2003 - 528 pages
Amazon Link - 101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback) - by Susan Sweeney - 2004 - 460 pages
Amazon Link - Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter) (Paperback) - by Catherine Seda - 2004 - 368 pages
Amazon Link - Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits (Paperback) - by Jay Conrad Levinson - 2003 - 188 pages
Amazon Link - Google Hacks : Tips & Tools for Smarter Searching (Hacks) (Paperback) - by Tara Calishain, Rael Dornfest - Computers - 2004 - 443 pages
Amazon Link - How to Do Everything with Google (Paperback) by Fritz Schneider, Nancy Blachman, Eric Fredricksen - 2003 - 350 pages
Amazon Link - Search Engine Optimization : An Hour a Day (Paperback) - by Jennifer Grappone, Gradiva Couzin - 2006 - 312 pages
Amazon Link - The ABC of SEO (Paperback) - by David George - 2005 - 172 pages
Amazon Link - Search Engine Optimization for Dummies (Paperback) - by Peter Kent - 2004 - 384 pages
Free Print Bookshelf - A collection of search and link building books
Link Building - Functions
Link Functions - The most popular link functions from all the search engines