There are lots of techniques that can help us achieve a successful digital marketing plan. One of these techniques is content writing. Currently, more and more companies are giving importance towards content writing, and maybe there are reasons why. Is it essential in digital marketing? Are there benefits when a company prioritizes content marketing?
This is particularly the case for businesses and corporations that run and works within the online market.
Here are some of the reasons why content writing is an essential in digital marketing:
Who wouldn’t a good read, right? An article with an outstanding quality content will certainly attract a target audience, depending on the topic that it tackles. Lots of people these days will not waste their time on something that doesn’t seem appealing or interesting. This is because they know that there are lots of options available on the internet. Digital marketing companies insist that whichever web visitors would find more convincing would be the first thing that they’d pick. Industry veteran Jason Berkowitz shared that people would want something that is original and trustworthy, not just because of the references but also because of how you present and write your content.
One of the reasons why content writing is important is because it provides interaction within the audiences. For example, a blog that is easy to use and understand would certainly be preferred by the readers. Not everyone is a tech savvy and having such a complicatedly designed website will cause confusion and hesitation for audiences. It would make them uncomfortable, and it would simply drive them away from your blog or website.
Something basic, clean, but attractive is more than enough to keep it from being user-friendly. That’s why websites that incorporate social media accounts within the interface will possibly receive more comments, questions, and shares, from their audiences because it can be done with just a single click instead of having the need to sign up or register.
Content writing has made its way on top because of the role it takes when it comes to search engine optimization. If you want your website to gain more traffic, more visits from audiences- it is critical that you should continuously provide high-quality content through blogging. This is one of the ways for you to get your way on the top results. One of the most popular and used search engines is Google, and during the recent years, Google has made lots of updates and changes on how they filter and provide their users with search results.
Google dismisses websites that provide low-quality content and does not offer a friendly interface for audiences. They have turned down the rankings of sites that do not pass their set of quality standards. Therefore, the higher the quality that your blog provides, Google would give you more top ranking.
However, it is not easy to get your way on top of the search results because almost anyone could create a blog of their own and they can drive traffic towards their websites if their topics are interesting enough for the people. The only way for a company or business to get through all of the other contents that are available on the web is through providing high-quality content and through constantly improving it even more for every update that you’d post.
It is also advisable that you should remove former articles or contents within your website that has a lower quality compared with the others. This would continuously rake up your rankings and would possibly increase a steady traffic on your website.
How do you know if a company is using old and ineffective search engine optimization (SEO) strategies? Is it possible to scan the website and know that it fails miserably in its SEO tactics? Is it possible for you to know these mistakes even as a novice website user?
Before we get to the poor SEO strategies, understand, first of all, that SEO takes such an intricate process and it is not something that can improve your rankings overnight. It is not a quick-fix solution that can help solve all your online marketing woes. Realize that to be able to find success in what you are doing. You must know that you need a lot of resources to be able to do SEO effectively. Resources referred here do not only pertain to finance, but also to time and effort. These resources are costly, and so you do not want to waste all these efforts just because you were doing things wrong all along.
Also, you must remember that SEO is not only about technicalities and programming, but also about common sense. No one-size-fits-all strategy can be applied to all types of businesses, and so if you are within the bounds of a Buffalo agency location, you must gear your SEO tactics that can help people find you. SEO is therefore effective if you can get the right formula for your business.
The best way to do SEO is first to do your research. Try searching for different keywords, and then get an idea of what the first-ranked pages look like. For example, if you have a Buffalo-based advertising agency, try searching for the following phrases: “advertising company in Buffalo, New York,” “Buffalo advertising agency” or “best advertising agency Buffalo, NY.” Check all sites that appear on the first three pages of your search, and list down your observations on what you deem as important. Many things make each website unique, so it is crucial for you to do your research and to analyze your strategies well.
While there are many things you should consider when planning out your SEO strategy, there are also things you must avoid, so you do not end up wasting your time and energy on all your marketing efforts. You may be thinking that strategies you have been adapting have been okay; however, you realize that they are not working for you.
Here are some of the poor SEO strategies that you must avoid if you want to improve your search engine rankings:
When you are a starting business, you may not have organized and planned out your marketing tools, thinking that anyone can do all the advertising as you go along with your enterprise after you secure the necessary licenses to operate. It is a wrong thing to do since you must build a good name online; therefore, there should be no room for mediocrity. You may have used different emails and have connected your brand to various Facebook, Google+, Instagram, and Google My Business pages. At first, this may seem inconsequential, but in time you will realize that this is a big problem for your enterprise. You never want your audience to be confused with your company, so you want everyone to understand that you are ‘this’ business operating in ‘this’ city, with ‘this’ website, and with ‘this’ address and contact details. If you ended up publishing multiple listings, then you must delete the other listings as soon as possible.
If you are a courier business, you may think that you do not need social media to boost your business’ branding. However, it can be surprising to know that social media is now an essential part of every company’s marketing effort. Social media does not choose an industry because its goal is to connect people. Therefore, if you want to be more personalized with your services and to get closer to your current and potential clients, it can be a good choice to put in a lot of effort in maintaining your social media accounts.
It’s hard to multi-task so if you can afford it, hire someone to do social media management for you. Make sure that the manager can answer all comments and messages promptly and in a professional manner. It is the best marketing tool if you can answer all your current and potential clients’ queries and suggestions.
These days it is fortunate for small, medium, and big businesses to thrive online. Before, web advertising was only the domain of companies that can afford it. However, due to the leveling field that the internet has provided for everyone, even small businesses can launch their products and services as can be seen by people all around the world. It is then a growing phenomenon for companies to start online, rather than to build walk-in shops.
But because of the internet making it easier for everyone to advertise, it has also made it more difficult for companies to set themselves apart from the rest. There seem to be the same strategies online for everyone to follow, so businesses always have to innovate to keep them ahead of the rest. So, even if it is cheaper to launch a business online, it can also be more challenging and more expensive if you don’t know how to manage it well.
Here are top tips so you can set yourself apart from the rest, especially if you are starting with your business:
For example, if you have a bead jewelry business, you should not only focus on producing the best accessories. When launching online, you also have to take great photographs, videos, publish excellent write-ups, and know how to market yourself well. Even if you have the best product, if you can’t sell it well, then all the effort goes to waste. You should know the right SEO marketing tools, so your customers will know your product the way you want them to know it.
If you are a small business, finances are crucial, and so every expense should be well accounted for. You don’t want to spend your money on things that cannot help your business in any way, so make sure you know where to draw the line for marketing. Study the principles of SEO because if you do not, you may end up with needless tools that you don’t need.
You can always hire a San Diego search engine optimization consultant, but it is also important for you, as a business owner, to understand how online marketing works. You can’t have your staff trust you if you don’t know even have a basic understanding of how you will be able to sell your product and services efficiently.
It is important for every business owner to be the best with his/her products and services, so the focus should be on improving those. However, there should also be an understanding on the marketing side because it is a big pull to how your business can find its success.
These days it is not only important for you to post great written content. It is even more crucial to post well-taken photos and videos. The production process requires intensive labor, time, and resources, but to be able to produce quality pictures and videos are very useful for marketing your business.
As a start-up, you may have doubts as to the need to produce quality videos and photos because they tend to take up a lot of resources. However, you have to focus on the long-term result, and that is, a bigger audience that can learn more about your company.
You should stay consistent with your content, that’s why it is important for you to plan. Do not publish posts on the fly or just because you feel like it. Make the thought process a well-planned out one that can help you get the most out of your limited budget.
And when people comment on your published posts, proactively reach out to them and thank them for taking the time to message you. To ignore people taking the time to read your posts is one of the biggest ways to push people away.
Danny Wong, writing for SearchEngineJournal.com, says you could be missing a huge element in your link building strategies entirely — namely, external deep linking. And you wouldn’t be alone. In his article “How External Deep Linking and More Content Can Boost Your Rankings“, he says that many businesses spend all their time optimizing their home page to rank for their high level keywords. As a result, all the external links go to the homepage, rather than supporting deeply-indexed pages.
Wong stresses that external deep linking has many benefits. First of all, it provides you with a more diverse link portfolio. The more links you have going to more pages, the more keywords you cover. In addition, links to deep pages increase rankings for medium- and long-tail keywords. Plus, by acquiring more traffic from these pages, your top-level rankings increase as well.
Wong also reminds us of the importance of continually creating unique content: “There is a direct correlation between better rankings and more indexed pages, as well as volume of links,” he says. In addition, he says that adding content benefits your SEO strategy in three ways. First, the more indexed pages you have, the more you are seen as a trusted source. Second, More pages means more opportunities for external links. Third, you have more opportunities to target long-tail keywords, which can increase both your traffic and search rankings.